JAKARTA — Indonesia is turning out to be an battleground that is important dating apps, compliment of its large population of young internet users while the possibility of growth. Local startups such as Wavoo and Setipe are facing off against foreign apps like Gather and Tinder through the U.S., Spotted from Germany and Singapore’s Paktor, all of which are targeting the Indonesian market.
Based on the Association of Internet Service Providers in Indonesia, the national country has roughly 100 million internet surfers, a 40% penetration rate of this population of approximately 250 million. Indonesia even offers 65.2 million users that are smartphone a figure this is certainly projected to grow to 92 million by 2019, in accordance with research firm eMarketer.
Executives at dating app startups and some investors are bullish concerning the prospects for the industry, for which they see a massive market that is potential.
Domex Mandey, CEO of Wavoo, estimates there are more than 35 million Indonesian internet users into the 18-to-32-year-old age group — the principal target for online dating players. And Setipe CEO Razi Thalib said of that 35 million, there is certainly an overall total market that is addressable of million singles that are online.
Adrian Li, managing partner at capital raising firm Convergence Ventures in Jakarta, said, “them are single, that is 50 million singles. If we assume 40% of Indonesia’s total population is within the 18-to-35 range, and 50% of” Li, whose firm is an investor in Paktor, estimates that the industry in Indonesia will be worth between eventually $500 million to $1 billion in annual revenue.
Other capital raising firms tend to be more cautious.
Andrias Ekoyuono, vice president of business development at Jakarta based Ideosource, said that many Indonesians will not need specific apps for dating or making acquaintances that are new. “Unlike in the U.S. Or other countries, we are not afraid to simply accept strangers to be our friend in Facebook. And achieving follow-up conversations he said with them on messenger apps.
Another obstacle, Ekoyuono said, could be the psychological barrier that those who are using dating apps are considered by their peers to be “undesired singles. ” While Ideosource has not yet dedicated to a dating app startup, it remains open to the possibility.
Thalib said that perceptions such as undesirability will change with all the growth of more apps that are serious. “As soon as people realize the basic premise that the internet is a social access tool. That could make it easier in order for them to imagine the chance of finding a romantic date partner online. “
Thalib as well as other dating app startups genuinely believe that Indonesians’ habits as major social media users are helping them adapt to the dating platform that is online. While social networking platforms such as Facebook are helping users interact with people they know already, they predict that the online dating platform will end up the normal way to meet new people.
Mandey is optimistic that Indonesians will gravitate toward dating apps, regardless of the country’s traditional social conservatism and Islamic influence. ” i think today’s dating apps are well received compared to 3 to 4 years ago, ” he said. Mandey notes that customers use the app not just for dating but to help make friends.
The moves are paying down, said Mohammad Fahmi, a app user that is dating. He said that parents today are those that often suggest with their children that they make an online search to find a mate that is suitable.
But price remains a consideration for users. Fahmi regularly uses Tinder, as well as one time subscribed to its premium service when it charged just 99 cents per month. However, he unsubscribed through the premium service when Tinder returned to its regular charge that is monthly of9.99.
Wavoo and Setipe are free, while Gather offers “freemium” services, by which users can buy virtual balloons, at roughly $2 for 10, and use them to participate in offline gatherings hosted by other users via the app.